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gail leija - user experience

about me


I have been working as an interaction designer since the early nineties, first on educational CD-ROMS, then on to the web.  After a stint as a Director of Information Architecture at Sapient, I spent the post-dotcom bust at Verizon, went on to non-profit at Komen while getting my MFA in Arts & Technology at the University of Texas.

Things you won't find in my resume


I've done a wide variety of things that either look totally random (and possibly ridiculous) or could just be the ideal preparation for becoming a user experience designer:

    Wal-Mart Baby Photographer*
    Window Dresser*
    Sign Painter
    Bartender
    Restaurant Owner
    Groom/Hotwalker*
    High School Art Teacher
    Jewelry Maker
    Debate Coach
    BFA in Electronic and Kinetic Sculpture, School of the Art Institute of Chicago*

The real story


In the process of preparing a talk for open site in new window Refresh Events I began reflecting on how I became an IA. In the mid-nineties, I was working as an art director at a digital agency and one day my creative director saw that I had put up a big flowchart (many letter-size sheets taped together) that mapped out the content relationships for a particularly confusing project. He asked me about it and I probably said something like "I'm just trying to figure out what goes where." He said "We should do this on all our projects." So we developed an IA practice I became one of its first IAs.

Since then, whenever I meet a fellow IA we inevitably engage in what a colleague describes as "the story exchange." IAs are nothing if not curious (and a bit skeptical) - especially about each other - so we like to know what people did before they were IAs, what led them to it and why, how long they have been doing it, and for/with whom. I took an informal survey of my peers in the open site in new window Information Architecture Instutute and the open site in new window Interaction Design Association and incorporated the results into my talk:

Will the Real Information Architect Please Stand Up?

A true story


auto biography combines digital video production, animation, motion design and sound (including voice, music and effects) to construct a personal narrative about my life in a series of chapters based on each of the cars I have owned.

*As seen in auto biography

auto biography

Watch this video

 

Storyboard

Watch this presentation

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© 2009 gail leija | gl-ue.com